Thinking through a conference website

I’m involved with the planning of a couple of events at the moment and maybe not surprisingly I am obsessing a little bit over getting the web presence aspect right.

One of the events is relatively high profile and very much a topic that will mean it gets noticed by webby types so first and foremost I want the site to do justice to the conference.

I’m not worried about the design as I have someone talented lined up to take care of that and we’ll be building it with WordPress so no worries there. I do intend to make use of a couple of new plug-ins on this project – particularly Events Manager 2.0 and WPTouch plus maybe one of the SEO plug-ins which should be interesting. I would also like to use Eventbrite for bookings and just embed the form as well.

I do need to think through how I present the information to really ensure the highest level of usability though. One of the things that makes event sites a bit different is they have a very specific lifecycle; pre-event when the key actions are information gathering and booking, during the event where increasingly the site will allow people to follow the event live via streaming video or similar and then post-event where an effort is made to pull all the materials around the event into one place to offer a kind of ‘catch-up tv’ for the proceedings.

I’m a big fan of the Carsonified conference websites by @mikekus as far as getting the information out front and centre that is important to the visitor in an attractive way but they don’t have the middle issue of dealing with the streaming usually – not surprisingly the biggest call to action on their sites is to purchase tickets – the event I am thinking of is free.

What I was thinking of was having a pretty standard IA – something like; Home / Schedule / Speakers / Background / with key info like the dates and venue constantly in the header (and maybe the footer as well). There would/could be an additional navigation option that would evolve throughout the lifecycle of the event starting as Register Here then becoming Watch Live and finishing as Catchup Here – it would need to have a consistent URL for the page so that would require a bit of thought.

The web presence for the Repositories in the Cloud event recently has done this really nicely moving from a place to get the information about the event that helped you to decide to attend through to a ‘repository’ of all the collected content from the day (though on this occasion it wasn’t streamed live.)

Another thing I would like to do would be to make the event tag front and center in the design of the site. I’ve even considered that as this is likely to be a standalone site the tag should actually be the URL. That should make it considerably easier for people who come across the tag out of context to track down what people are talking about (on Twitter particularly this happens quite alot!).

It is amazing how many event or conference sites seem to hide the key information – often you find the date or venue information buried or can find no mention of actual speakers (and with people so time poor these days you need to give them a reason to commit to attend your event). I’m hoping I won’t make any of these mistakes but we’ll see!

Mobile Roadie: DIY iPhone App for your event

I wasn’t at LeWeb last week – it has never been one of those events that has appealed to me and the bad press it got last year certainly didn’t do much to change that opinion.  It seems to have been more warmly received this year though and one of the real hits was Mobile Roadie iPhone app for the conference.  Mobile Roadie is a service that allows you to quickly pull together a custom iPhone app – initially it was aimed at musicians etc thus the name but they are beginning to branch out and events seem to be a natural fit.

MoRo offers an iPhone app that pulls together the programme information, backchannel, conference buzz, personalised maps based on your GPS and even integrates the UStream video of the event (plus a fair bit more I think – I’ve only had a quick play).  The cost of all this appears to be reasonable and could spell the end of printed event materials – especially if MobileRoadie follow through with their promise of offering Android and Blackberry solutions as a part of the package.

I could see this sort of thing being a real hit at tech conferences and the fact it also includes push notifications could be a real godsend for event organisers.

I really like the idea of this and think it is potentially a real game changer for large technical conferences – not sure quite how it would fit into the growing green agenda for events as well but anything that prevents things being printed is probably a good thing as well.  The ability for these apps to include some advertising would also help make up for the shortfall that the move away from sponsored inserts and conference bags has left.

I think in .ac.uk land we would need the Android and Blackberry options before we could justify playing with it so fingers crossed and that happens sooner rather than later!

Eventgineering: getting wifi right at events

http://www.flickr.com/photos/davezilla/448864165/ I AM NEEDS MOAR WIFI by Davezilla

Anyone who has read this blog for a while will know I am fascinated by the way events have been changing in the last few years.  The rise of the unconference, live streaming and the backchannel are all elements I have written about before and I firmly believe we are only at the start of an even bigger change.

There is a massive hurdle to leap over though before we can really embrace the opportunities and that is the fact that so few venues can cope with the technical demands of these new kinds of delegates.  In years gone by complaints about the food and temperature dominated the feedback (not that this has stopped!) but increasingly the feedback is dominated by complaints about sketchy wifi and lack of power.

The power issue is more a logistical one than anything else but it is something that needs much more consideration but the wifi problems are a more complicated problem to solve.  For this I think we need to see the rise of the eventgineer (I saw this ‘word’ online and took a liking to it for this idea though I didn’t originally see it in this context!)

Joel Spolsky, founder of Stack Overflow amongst other things, wrote a useful post identifying the issues that modern tech events bring up for event organisers and venues and Esme Vos put together a hugely useful post that includes an insightful interview with Tim Pozar, a network specialist that Techcrunch brought in to fix wifi problems they had had at previous events, where he highlights many of the common problems and what steps need to be taken to overcome them.  Another useful couple of posts are based around work that Event Engineers (a Dutch company) did for the Next Web Conference.  This is another early adopter event that puts a massive strain on the event network but with some foresight, planning and a little cash they were able to ensure the event went smoothly.

What all these posts demonstrate to me is that event organisers need to identify the need to augment the limited technical support most venues can offer and budget to bring in specialist support for any event where the network is likely to get heavy use.  In recent years it has become increasingly commonplace to see people like Switch brought in to handle things like live-streaming and I think the same kind of attitude needs to be taken with ensuring that delegates get the best out of the wireless network.

A quick search of Google does make it clear that currently there are not many UK companies obviously offering these sort of services – although with a bit of digging you can find information about people who can offer help – Bristol Wireless for instance are able to do most of the kind of things suggested but it comes across as more of an after-thought rather than core business (which it probably is to be honest).  I believe there is a genuine need for a company to step forward into this space (much like Switch did with the streaming) and even if it focused on public sector and education conferences it would still find more than enough to do!

It is increasingly rare for the early stages of a conference Twitter stream NOT to be dominated with complaints about the wireless provision and this does nothing to enhance the reputation of these events!  Last week the eScience All Hands meeting online chat was full of moans about the wifi at an otherwise very successful event.

JISC have some events coming up that will put serious stress on whatever networks are available and I’m hoping to try out some of the suggestions in these posts to see what kind of impact that has and I have already started lobbying internally for more thought to be given to support in these areas beyond that given by the venue.

UPDATE: Oops – forgot to mention that AirAppz are based in Ireland so relatively close by and do offer these services and Evert Bopp wrote one of the posts referenced above is I think the founder.

Introduction to backchannels and the amplified conference

The final section of my introduction to events 2.0 was about the concept of the backchannel and beyond that the whole concept of ‘amplifying’ the conference.  Now as you can see from the links at the bottom of the page I have been thinking about some of these ideas for quite some time now and to one extent or another I have been able to implement these ideas at a couple of events (and watch as my old team took my ideas and ran with them at JISC09 with me just a spectator).

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Events don’t just take place in the room(s) anymore – the web, wifi and mobile technologies have changed all of that.  for alot of people the lobby or coffee breaks were the point of attending a conference – now more and more the backchannel is where the action is..

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The tag is the glue that holds a backchannel together – it allows a distributed conversation to be tracked the attendees and an online audience – without the tag people are just speaking to the cloud but add the tag and you are speaking to the crowd..

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If you are going to do this you have to be prepared to join the conversation – its not about moderation but it is about conversation.  an ability to monitor and converse with the backchannel is an amazing source of realtime feedback that can often allow readjustments to be made on the day of the event to improve things..

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Traditionally conferences and events took place behind closed doors and if you weren’t lucky enough to attend there was little chance of getting the scoop on what was said.  Thats all changing – live blogging, Twitter, live video streaming, Slideshare, pictures uploading in real time, edited videos post event are all increasingly expected – the difficulty is obviously how do you make attending the event worth the money? for the time being this is achieved due to the face to face opportunities an event offers but eventually this is going to get even tougher..new models will have to emerge.

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Going to keep quiet about this one for now – I am working on a project that is based around my ideas on this topic but its not quite ready to be out in public yet…soon though, real soon..

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Its always possible that this kind of open backchannel can backfire – famously the 2008 SXSW closing keynote with Mark Zuckenberg fell apart as the backchannel moans leaked into the room and the heckling essentially took over.  To a lesser extent this happens on occasion and it requires a rhino-like skin and the ability to stay calm and deal with the crisis – easy it is not but nor is it the end of the world.  A calm head and an even hand is usually enough.

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Despite all this online networking and discussion the face to face element is still important, but that has also changed.  The days of wine receptions with vol au vents and waiting staff are rapidly being replaced by meetups with beers and pizzas.  often informality is the key – senior investors and lawyers mingling with developers and designers.

JISC and the ‘amplified conference’

Amp’d Conference 2.0

Events 2.oh god not another 2.0!

more events 2.0 thoughts..

Promoting events using the social web..

Events 2.0 roundup..

WordCamp UK

WordCamp UK – an unconference for users and fans of WordPress – takes place in Birmingham on the 19th and 20th of July.  It looks like it should be a good event with support from Automattic (developers of WordPress) and some pretty innovative UK users of the (more than a) blog software.

After dissapointingly realising that I won’t be able to make the 2gether08 conference this coming week I am going to try my best to make this event – plus at £35 it represents great value and not being in London means I don’t begrudge the travel!

WordPress is an amazing tool and I’m always interested to see how people find new and interesting ways to use it and this seems like a great occasion to do just that (plus I wonder if anyway will have done anything with BuddyPress yet!)

I have to be honest I’m still getting used to the idea of work-ish events over the weekend but with the current flexibility of my working week I guess it doesn’t matter much – that said if I did find myself back in a Mon-Fri, 9-5 type situation again I wonder how willing I would be to give up a weekend to these sorts of events (same for Bathcamp).  Guess I’ll cross that bridge when and if I come to it!