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How do you build a ‘community of practice’ without a ‘community’ that practices?

I’m really asking. community /kəˈmjuːnɪti/ noun a group of people living in the same place or having a particular characteristic in common. Not for the first time I find myself in a role where part of my responsibility is to support the development of some folk who are relatively early stage in their product and…
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JISC and the ‘amplified conference’
In September I am heading to Lisbon [nice!] to give a talk to the TERENA-PR group about the ideas behind the ‘amplified conference’. This idea has been getting some traction recently in and around JISC (though it has been a mainstay of the growing number of Web 2.0 related events for a couple of years)…