Copy as Interface by Erika Hall

This presentation is over a year old but I have just discovered it via a link on the 4iP blog so Ewan has my sincere thanks as this is a great presentation. One of the things I do at Jiva (at least in theory) is write the copy for the apps. I struggle with this quite a bit as while I don’t have much trouble writing relatively coherently on my various blogs I do find it difficult to find the right tone for copy on applications and even more difficult to be consistent throughout them. For the most part I stick pretty closely to her guidelines just due to the fact I tend to look for inspiration at sites she recommends (and maybe worked on!) and I am particularly keen on one quote;

We aren’t writing, we are speaking in text

Enjoy the presentation;