Digital by Default

Category: social media

  • Social Media Principles in Practice

    I’ve been a reasonably heavy user of social media pretty much from day one. I was an early advocate of using it as a comms channel, in the workplace and have written various guidelines, policies and strategies about how best to make use of it. The funny thing is that over the years I have…

  • The received wisdom of social media

    Not for the first time since social media changed my professional world forever I am feeling out of step with the ‘received wisdom’ of the majority of the commentators I come across in the space. I’ve written before about the fact I think the entire obsession with ‘following back‘ is a massive red herring. Nothing…

  • The Jay-Z school of social media

    So after I wrote my recent post about Hova and his adventures in Twitter etc I got stuck on one of his lyrics and how I had always thought of it in terms of how to interact with the world of social media – and then a couple of other lines popped in to my…